About US
At Wanna Freak we create a disruptive culture through extreme flavours and extreme brand experiences.
Get to know us a little more and how we make your favourite chips, using only the best Spanish potatoes.
OUR VERY CORE
Wanna Freak isn’t just a snack, it’s an attitude.
Creativity drives us to break trends instead of following them. The sense of community makes us a movement, a place where individuality thrives while never shying away from rebellion. Our raw personalities define us – no filters, no fake talk, just unapologetic authenticity.
We live without limits, challenge the expected, and create experiences that go beyond the ordinary. Wanna Freak challenges the norm and reinvent what already exists: the unexpected is the rule.
The only way to be real is to be yourself. There are no consumers here, just partners in crime.
Selected potatoes
We work with Lady Amarilla and Agria Potatoes, which have the best properties for pan frying. Our main focus are the raw materials and ingredients that will offer the tastiest batches.
Controlled atmosphere
The use of nitrogen while packaging the chips helps maintain their optimal conditions and organoleptic characteristics from the when they are sealed until the day they reach you. This allows the product to have a shelf life of 365 days.
Ethical sourcing
We are committed to our land and farmers. We prioritize fair wages and long-term partnerships that allow us to foster mutual growth and trust.
At Wanna Freak we also ensure sustainable practices as to uphold the highest standards of quality.
Commitment to our land and our farmers
Always fresh
Our potatoes come from different fields both in Spain and France based on the time of year and the weather, allowing us to guarantee peak freshness and a consistent supply throughout the year.
PURE AND SIMPLE
From start to finish, we respect nature. Our process is free from artificial or chemical interventions, preserving the integrity of our ingredients. Our chips are crafted with care by following time-honoured methods.
Mastering of every detail
From the moment the potatoes are harvested to when they leave our facilities in your favourite Wanna Freak bag, more than 200 people work closely and carefully on all of the processes every day as to achieve excellence.
How do we make a Wanna Freak chip?
We always select the best batches of potatoes of the “Agria” or “Lady Amarilla” varieties, which are perfect for frying. Once the product has been collected, we store the potatoes in temperature-controlled rooms to maintain their properties, with the ideal humidity and light.
By using top-notch tech resources and trained professionals to peel and cut the potatoes, we are able to produce never-seen-before, unique cuts. During this process, the potatoes go through 3 different quality checks as to remove any potato that does not meet the requirements to be fried.
Just like our grandparents, we have 24 industrial frying pans which are fired up every day. We use an olive and sunflower oil blend that allows the potato to get a precise flavour and prevents it from becoming rancid. Temperature and frying-time control are essential to get the perfect, crispy texture.
Once the chips have been fried, they go through a drying process that retains the right amount of oil. After that, using our high-tech machines, damaged chips that have been slightly burnt or broken are removed from the batch.
Not only do we work with Europe’s best flavourists who create our natural chip flavours, but we also have more than 8 flavouring drums that guarantee uniformity for all the chips in each bag that leaves our warehouses. The drums work at an optimal temperature to get the best texture and flavour.
Our automated machines pack each bag which is then passed on to our team of professionals that carefully place it in its corresponding box, removing those that are damaged or unfit for consumption. The final product then gets one last check for the Quality department to ensure everything has gone correctly.
our features
Insane Flavors
All our aromas are tested closely with consumers just like you before being launched. We organise a tasting with 20 different varieties and intensities and select the winning flavour.
Always available
Improving is our most consistent goal and we can only do that with you. At Wanna Freak we like to say we are at our customers’ complete disposal for any kinds of problems or complaints. We also help manage our clients’ container or truck shipments, be that to South or North America, Asia, Europe or Australia.
Quality Control
The main function for our Quality department is to constantly analyse, supervise and improve the production process. They are also dedicated to studying new formulas or researching new machines to continue growing to satisfy every possible customer. We are constantly audited to help keep our factories in the utmost standards.
our features
Control and Quality
Our quality department has a 24-hour service where batches of potatoes are constantly analyzed, production is supervised, we work to improve processes, we study new formulas/machines to continue growing, we have the illusion of satisfying all consumers.
We are constantly audited to help keep our factories in good standing and help us deliver the best product.
We have, among others, IFS and BRC certificates, which makes us a guarantee of maximum quality
The Best Flavors
We test all the aromas that we launch with a focus group of 30 people in which we do a tasting of 20 different varieties and different intensities of the same aroma, so we launch the winning flavor out of 20.
In this way, among other things, we achieved that "Grilled Chorizo" is TOP sales in the US and that the flavor "The Spaniard" is chosen flavor of the year.
Always available to the client
Improving is our goal, and we only do that with you. We are at the complete disposal of our clients to attend to their problems and any kind of claim.
As always, we go further, and we also help our clients manage their container or truck shipments, whether to South America, North America, Asia, Europe or Oceania... We have the best logistics partners!
At Iberica Spirit we know that talent is worthless and that is why we trust in effort… and OLÉ!
QUALITY GUARANTEE
Harmonized and adapted process to ensure food safety and customer needs guaranteed
Ability to produce safe, authentic, and quality products
Full compliance with the precepts of Islamic Law
Full compliance with the standards of kashrut